The Magic of Thinking Big

by David J. Schwartz

May 11, 2025

Overview

"The Magic of Thinking Big" by David J. Schwartz, first published in 1959, is a classic self-help book that aims to help readers achieve success by changing their thought patterns. The book argues that success is determined more by one's mindset than by intellect or innate talent.

Central Thesis

The central thesis of "The Magic of Thinking Big" is that by thinking positively and ambitiously, individuals can overcome self-imposed limitations and achieve greater success in their personal and professional lives. Schwartz contends that the size of one's thinking determines the size of their achievements.

Key Strengths

  1. Practical Advice: Offers actionable strategies for changing thought patterns and behaviours.

  2. Motivational Tone: Encourages readers to believe in themselves and aim higher.

  3. Timeless Principles: Despite being published in 1959, many of its core ideas remain relevant.

  4. Comprehensive Approach: Covers various aspects of life, from career to personal relationships.

Structure of the Book

The book is organised around key principles and techniques for "thinking big," including:

  1. Believe You Can Succeed and You Will

  2. Cure Yourself of Excusitis, The Failure Disease

  3. Build Confidence and Destroy Fear

  4. How to Think Big

  5. How to Think and Dream Creatively

  6. You Are What You Think You Are

Key Concepts and Practical Insights

  • Excuses: Recognizing and overcoming the habit of making excuses. Identify common excuses and consciously replace them with action-oriented thoughts.

  • Confidence Building: Techniques for developing self-assurance. Practise speaking up and taking initiative in various situations.

  • Goal Setting: The importance of setting ambitious goals. Write down your goals and visualise achieving them regularly.

  • Positive Self-Image: Cultivating a positive view of oneself. Use positive self-talk and dress for success.

Memorable Quotes

  • "Think Big and you'll live big. You'll live big in happiness. You'll live big in accomplishment. Big in income. Big in friends. Big in respect."

  • "Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it."

  • "The size of your success is determined by the size of your belief."

Critique

While widely acclaimed, some critics argue that the book oversimplifies complex issues and relies heavily on anecdotal evidence. Additionally, some of the language and examples may feel dated to modern readers.

Target Audience

"The Magic of Thinking Big" is valuable for anyone seeking personal and professional growth, particularly those struggling with self-doubt or looking to achieve more ambitious goals.

Conclusion

"The Magic of Thinking Big" remains an influential work in the self-help genre. David J. Schwartz's emphasis on the power of positive thinking and ambitious goal-setting has inspired millions of readers over the decades. While some aspects of the book may feel dated, its core message about the importance of mindset in achieving success continues to resonate with readers. The practical techniques and motivational tone make it a valuable resource for those looking to overcome self-imposed limitations and achieve greater success in life.