Make Time

by Jake Knapp and John Zeratsky

December 21, 2025

Overview

"Make Time: How to Focus on What Matters Every Day," published in 2018, is a practical guide by Jake Knapp and John Zeratsky that offers strategies for reclaiming time and enhancing focus in a world filled with distractions. Drawing from their experiences in the tech industry, the authors provide a framework designed to help individuals prioritise what truly matters in their lives.

Central Thesis

The central thesis of "Make Time" is that the modern culture of constant busyness and distraction prevents people from focusing on their priorities. Knapp and Zeratsky argue that by intentionally designing their days and implementing simple strategies, individuals can create more time for meaningful activities and experiences.

Key Strengths

  1. Actionable Framework: The book outlines a straightforward four-step process that readers can easily implement in their daily routines.

  2. Personalised Approach: Emphasises flexibility and customization, allowing readers to adapt strategies to fit their unique needs and lifestyles.

  3. Engaging Style: The writing is approachable and engaging, filled with anecdotes and humour that make the content relatable.

  4. : Offers 87 different tactics for managing time and focus, providing a wealth of options for readers to explore.

Structure of the Book

The book is organised around a four-part framework:

  1. Highlight: Start each day by identifying a single priority or "highlight" that you want to focus on.

  2. Laser: Implement strategies to minimise distractions and enhance concentration on the chosen highlight.

  3. Energise: Focus on physical well-being to boost mental energy, incorporating habits that recharge the body and mind.

  4. Reflect: At the end of the day, review what worked and what didn’t, allowing for continuous improvement of your time management system.

Key Concepts and Practical Insights

  •  The Busy Bandwagon: A term used to describe the societal pressure to be constantly productive, which can lead to burnout and dissatisfaction.

  •  Infinity Pools: Refers to the endless streams of content available through digital platforms (e.g., social media, streaming services) that can consume time and attention.

  •  Daily Highlights: Choosing a daily highlight helps prioritise what truly matters, ensuring that you spend time on meaningful activities rather than reactive tasks.

  •  Distraction Management: Strategies for reducing distractions, such as adjusting device settings and creating a distraction-free environment.

Memorable Quotes

  • "Make time for what matters."

  • "The best way to predict the future is to create it."

  • "You can’t make more time, but you can make time for what matters."

Critique

While "Make Time" has been well-received for its practical advice and engaging style, some critics may argue that the strategies may not be universally applicable to everyone’s lifestyle or work environment. Additionally, the emphasis on personal responsibility may overlook systemic issues that contribute to time scarcity.

Target Audience

"Make Time" is valuable for anyone looking to improve their productivity and focus, including professionals, students, and anyone feeling overwhelmed by the demands of modern life. It is particularly suited for those seeking to create a more intentional and fulfilling daily routine.

Conclusion

"Make Time: How to Focus on What Matters Every Day" by Jake Knapp and John Zeratsky offers a refreshing perspective on time management that prioritises intentionality and personal fulfilment. Through its engaging narrative and practical framework, the book equips readers with the tools to reclaim their time and focus on what truly matters. The strategies presented serve as a valuable guide for anyone looking to navigate the distractions of modern life and enhance their overall well-being.